Snapchat to Stay the Course With iOS 14

It will display Apple’s modal and continue collecting IDFA data

Snap Inc. created a hub in its Business Help Center containing resources for advertisers and app developers stockcam/iStock

Snapchat will continue to collect IDFA (Identifier for Advertising) data for opt-in events on iOS 14, showing Apple’s permission system to users to enable them to opt in to tracking and websites owned by third parties.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.