Snapchat’s First Commercial Ad Offering Moves Out of Beta

The platform added several docuseries to its Snap Originals slate

Upcoming docuseries focus on civic engagement and social justice Snap Inc.

Snap Inc. revealed during an industry event Tuesday that it is moving its First Commercial offering out of beta and making it widely available to U.S. advertisers, and it detailed several new docuseries that are joining its Snap Originals slate.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.