Sojern Lays Off 50% of Staff as Coronavirus Cuts Through the Travel Industry

Ad-tech firm's finances have been 'hit hard'

sojern logo with an airplane
Sojern is the latest company to struggle in the face of coronavirus. Sojern, Getty Images

Key Insight:

Sojern, an ad-tech firm servicing travel companies, has laid off about half its staff of about 600 employees due to financial instability caused by the coronavirus pandemic, multiple sources have told Adweek.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.