Sourcepoint Buys RedBud as Ad Tech M&A Activity Heats Up

The two companies are coming together as data privacy becomes more important

U.K.-based RedBud monitors publishers' websites for privacy issues. Sourcepoint, RedBud

Privacy compliance platform Sourcepoint is buying RedBud, a U.K.-based startup technology company that scans websites for any activity that could be a privacy or revenue risk.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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