Spotify Gives Brands a Unique Look at Gen Z, Millennials in the US and Globally

The streaming service released its second annual Culture Next Trends Report

Spotify teamed up with research agencies B3 Intelligence, Culture Co-op and Lucid chaofann/iStock

Spotify released its second annual Culture Next Trends Report Wednesday, with the aim of providing marketers with key takeaways on Generation Z insights and cross-generational views on key topics.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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