SSPs Are Taking Extra Steps to Assure Publishers They’ll Get Paid

Media owners want to avoid the impact of another sudden DSP bust, just as ad spend is plummeting

Illustration of a $1 bill folded like an arrow
PubMatic is paying publishers earlier and introduced a payment protection plan. Getty Images

Key insight:

The number of media buyers pressing pause on ad spend increased from 24% to 37% between mid-March and mid-April as lockdown measures to combat the Covid-19 pandemic devastate economies, according to IAB research.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.