Can Streetwear Darling Supreme Keep Its Cool Factor Under a New Corporate Owner?

The brand trades its independence for the security of a deep-pocketed conglomerate

Streetwear label Supreme is being acquired by apparel conglomerate VF Corp. for $2.1 billion. Supreme
Headshot of Richard Collings

The sale of skate culture fashion retailer Supreme was simply a matter of time.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.
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