Teads Curbs Revenue Guarantees as Ad-Tech Industry Braces for Cuts

Platform invokes force majeure as GumGum proposes extended payment terms

one hand handing over a bag of money to another
Companies across the industry are reaching out for liquidity. Getty Images

Key insights:

In a sign of the long-feared economic slowdown coming to pass, third-party revenue platforms for publishers are quietly revamping their payment processes.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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