The Business Case for Apple and Google’s Social Altruism
Media industry can learn lessons from tech's preparations for a post-cookie world
Apple and Google will release an API in May geared toward combating the spread of COVID-19.
Apple, Google
Key insights:
- Tech giants link up on a joint contact tracing initiative.
- The publicly minded scheme has far-reaching potential.
- "It's unfortunate that it had to come to this, but necessity is the other of invention."
Last week, Apple and Google set aside their decade-long rivalry to unveil a contact-tracing initiative using Bluetooth technology on both of their devices to help combat the spread of COVID-19.
