The Challenges to Converged Media Buying Are Organizational, Says Xandr’s CRO

Survey finds half of all TV buyers' teams are not unified

Xandr is the advanced advertising arm of AT&T. Xandr
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Media consumption has never been higher, but viewership is fragmenting across screens. That means advertisers require unified thinking when it comes to how they place their paid-for media.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.