The Challenges to Converged Media Buying Are Organizational, Says Xandr’s CRO

Survey finds half of all TV buyers' teams are not unified

Xandr is the advanced advertising arm of AT&T. Xandr
Headshot of Ronan Shields

Media consumption has never been higher, but viewership is fragmenting across screens. That means advertisers require unified thinking when it comes to how they place their paid-for media.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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