The World’s Biggest Brands Are Spending More in Programmatic

It comes just as Big Tech and regulators are making targeted advertising more challenging

Photo of lights shaped like a globe
The survey covered 37 global brands with a combined marketing budget of approximately $76 billion. Getty Images

Some of the world’s largest brands are spending more on programmatic advertising, just as the practice is set to become much harder.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.