TikTok Sponsors Nascar Driver (and TikTok User) Ryan Vargas

The Johnny Davis Motorsports racer has over 41,000 followers

The No. 6 car will be fully wrapped in TikTok branding for the remainder of the racing season TikTok/Nascar/Johnny Davis Motorsports/Ryan Vargas

Nascar driver Ryan Vargas maintains a strong presence on TikTok, with over 41,000 followers, and the up-and-coming racer now counts the video creation platform as his first major sponsor.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.