Ad Tech

TikTok and The Trade Desk Look to Take Their Partnership Global

Social media upstart seeks more ways to monetize eyeballs

tiktok trade desk logos
The social network spent much of 2019 developing its ad-tech suite. TikTok, The Trade Desk

By Ronan Shields

April 15, 2020

TikTok and The Trade Desk signed a deal earlier this year, making it possible for media buyers to bid for ad space on the social network using the demand-side platform across the Asia-Pacific region.

Ronan Shields
@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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