Uken Games and Publishers Clearing House A/B Tested MoPub’s Advanced Bidding

Twitter’s mobile ad platform delivered higher ARPDAU for both publishers

MoPub will conduct similar A/B testing with more publishers Twitter

Twitter’s MoPub mobile ad platform provided an update on its advanced bidding process, which it debuted in alpha in December 2017.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.