Verizon Media Bolsters Addressable TV Offering With Expanded Dish Deal

Now advertisers can buy set-top box and streaming inventory in the same place

dish
Dish Media's addressable footprint covers seven million households. Getty Images

Verizon Media is nearly tripling the scope of its demand-side platform’s (DSP) addressable television offering with an expanded partnership with Dish Media.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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