Verizon Media Debuts ConnectID

Online targeting tool will substitute third-party cookies and leverage direct-to-consumer relationships

Verizon media logo and a hand drawing a circle around people
Verizon claims ConnectID is unique because it has 900 billion customer touchpoints. Verizon Media, iStock
Headshot of Ronan Shields

Verizon Media has unveiled its gambit in the industry-wide effort to help the media traders to transition from using third-party data as the default means of online targeting with the launch of ConnectID.  

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.