Verizon Media Expands DSP to Include Omnichannel Inventory

Buyers can do more with less

The move has been made to ease the pains caused by fragmentation. Verizon Media
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Verizon Media has expanded the capacity of its demand-side platform (DSP) to now offer premium native ad inventory with targeting and measurement services from within a single unit.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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