Vevo’s NewFronts Pitch Is All About Massive Reach

The music video platform is seeing a surge in connected TV viewing

Screenshot of NewFronts presentation with the words 'See it, Feel it, Live it'
Vevo is a joint venture between Universal Music Group and Sony Music Entertainment. Vevo

Vevo wants advertisers to know its music videos are everywhere.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.