VideoAmp Hires Former OMG Exec to Create New TV Trading Currency

Jonathan Steuer will help buyers and sellers embrace audienced-based targeting

Photo of Jonathan Steuer
Jonathan Steuer was chief research office of OMG from 2016 to 2020. VideoAmp

TV measurement company VideoAmp has hired Jonathan Steuer, former chief research officer of Omnicom Media Group, to help bring audience-based buying to television.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.