Major players in connected TV, including Amazon and Vizio, are solidifying their positions as go-to ad platforms as the streaming grab ramps up.
Vizio Alters Inscape Data Licensing Deals as CTV Land Grab Heats Up
Major streamers are rethinking relationships with third-party ad tech
Inscape, once a separate unit, has been folded into Vizio's platform business as part of an October reorganization.
Photo Illustration: Trent Joaquin; Source: Getty Images
