Vizio Alters Inscape Data Licensing Deals as CTV Land Grab Heats Up

Major streamers are rethinking relationships with third-party ad tech

a crane machine grabbing roku, fire tv, vizio and samsung logos
Inscape, once a separate unit, has been folded into Vizio's platform business as part of an October reorganization. Photo Illustration: Trent Joaquin; Source: Getty Images

Major players in connected TV, including Amazon and Vizio, are solidifying their positions as go-to ad platforms as the streaming grab ramps up.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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