What Marketing Spend—and Opportunity—Looks Like in 2021

With Google and Facebook changes in the horizon

money
Where's the hefty price tag? iStock

For nearly 15 years, marketers have become accustomed to 1:1 targeting in digital. From Tacoda and the first behavioral ad networks to today’s complex first-, second- and third-party data ecosystems, this is now the standard.

Jay Friedman is president and partner of Goodway Group.
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