What Marketing Spend—and Opportunity—Looks Like in 2021

With Google and Facebook changes in the horizon

money
Where's the hefty price tag? iStock

For nearly 15 years, marketers have become accustomed to 1:1 targeting in digital. From Tacoda and the first behavioral ad networks to today’s complex first-, second- and third-party data ecosystems, this is now the standard.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Jay Friedman is president and partner of Goodway Group.