Why Apple's IDFA Update Is Great for Out-of-Home Advertising

With the changes being imposed around the digital advertising ecosystem, DOOH is well-positioned

Big tech continues to crack down on brands and agencies’ access to consumer data in the name of user privacy, with Apple’s recent iOS update challenging marketers’ access to Identifier for Advertisers (IDFA) being the latest example. While such moves will set the ad industry back years, one-to-one digital channels are less affected and stand to gain new adopters.