The walled gardens present a major roadblock to consistent, de-duplicated measurement, a group of panelists said Wednesday in a wide-ranging conversation at Adweek’s Convergent TV Summit.
Why Walled Gardens Are Among the ‘Largest Obstacles’ to Finding Consistent Online Measurement
An answer is more crucial than ever during the pandemic
Adweek's streaming editor Kelsey Sutton, in conversation at the Convergent TV Summit.
Adweek
