Why You Can Take Omnichannel Marketing Off the Table
Covid-19 turned the business model upside down

The marketing economy of 2018 and 2019 is gone.
Illustration: Amira Lin

It’s not just Covid-19 anymore. Frustrations over equal rights and overdue legal reforms came to a head at the very moment people started to head back to work. For months, business and marketing have been on the sidelines hoping for a return to normalcy.