With Digital Identity in Flux, Neustar Wants to ‘Fill the Gaps’ of First-Party Data
The ad-tech vendor struck a partnership with Quaero, a customer data platform
Data deletion requests add a new wrinkle to the digital identity problem.
Neustar, Quaero
The demise of third-party cookies and the regulatory might of California’s Consumer Privacy Act have both the buy- and sell-side rethinking how they reach consumers.
