Xandr Unveils Pause Ads to Complement the Viewing Experience at CES 2020
AT&T expects to take orders ahead of this year's Upfronts
AT&T's Xandr plans to use its purchases and third-party relationships to boost its advanced TV wares.
Getty Images, Xandr
AT&T’s media arm Xandr started off CES 2020 by unveiling pause ads, a unit it claims will help brands capture audience attention without interrupting the viewer experience.
