YouTube Adds Zefr to Measurement Program

The two parties are teaming up on a brand safety and suitability measurement solution

Zefr said these reporting capabilities will be developed and rolled out throughout 2021 Zefr

Zefr, a contextual data platform for brands and agencies, is teaming up with YouTube on a brand safety and suitability measurement solution.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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