Adweek Together: How Retailers Are Preparing for an Erratic Year

While some "essential" businesses are staffing up, distressed companies face an uncertain future

As 2020 began, many retailers were already in a precarious position. As we’ve been sharing in our Retail Tracker, businesses ranging from sporting goods store Modell’s to home furnishings retailer Pier 1 and fast food chain Krystal have all filed for Chapter 11 this year.

But in this time of COVID-19, many major chains that have been deemed essential are hiring, among them Kroger, Amazon, CVS and Walmart.

In today’s episode of Adweek Together, deputy brand editor Diana Pearl joins executive editor Stephanie Paterik to talk about how retailers are facing the impact of coronavirus.

Adweek Together is a daily live discussion, streaming at 1 p.m. ET, hosted by our editors along with the leaders of the companies we cover, seeking guidance, solutions and information—together.

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.
Publish date: March 26, 2020 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT