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What Is the Future of Ad Schools?
Students graduating from portfolio programs amid a deeply troubled job market are leaving asking whether it’s worth the investment. It’s exacerbated by the pandemic, of course, but it’s hardly a new debate, and it has already spurred the creation of alternatives to pricey multi-year programs, such as Denver Ad School, which opened last year and bills itself as a cheaper, quicker path. Students themselves have also created alternatives, including Carriage House, a student-founded and run creative co-op that provides creative services to local businesses and nonprofits—and providing students formal experience in lieu of traditional internships.
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Opinion | Advertising Has a Crisis of Apathy and Otherness
In a new Voice piece, VMLY&R global chief strategy officer Yusuf Chuku addresses the structural issues behind the persistent lack of Black representation at agencies, especially in positions of leadership. The solution can’t just be words and charitable gestures, Chuku says. “It’s going to involve some uncomfortable conversations, the learning of some hard truths and getting used to some new faces in the C-suite,” he writes.
- Related: This year’s 13 Marcus Graham Project fellows, who represent many multicultural communities, have launched Afternoon agency, a 10-week popup that will work with several notable brands to craft social media strategy, web design and more.
How 3 Industries Are Adapting as Pandemic Lockdowns Lift
Travel: The U.S. gained 2.5 million jobs in May, almost half of which were in the leisure and hospitality industry. Overall employment rates in the industry are still historically low, but the lift reflects hotel brands and airlines seeing summer occupancy and flights increasing more quickly than expected. And although Booking.com has seen steep decreases in new room bookings, it’s responding to an uptick in activity from “dreamers,” or people scoping out vacations but not committing to booking a room yet, with promotions to keep users looking.
Restaurants: Eateries face a challenging future in the post-lockdown world, and many are shifting their architectural design to attract customers and make them feel safe. For social distancing measures, that means incorporating more flexible dining rooms and expanded patios. Meanwhile, chains like Torchy’s Tacos and Barcelona Wine Bar are customizing locations to align with the cultural identity of their locations, making them feel more like local spots.
Sports: The TV ad sales marketplace has been reeling, but the return of live sports is on the horizon, and advertisers and viewers are eager to get back in the game. While the outlook (and ad sales) for college football and other sports leagues is still uncertain, the NFL has created flexible schedule options, allowing for the entire season to be moved back or for some early weeks to be scrapped, and advertisers and rights holders are confident that all or most of the season will be played.
Reddit Users to CEO: Root Out Racism on the Platform Once and For All
More than 200 communities representing an alleged 200 million users on Reddit signed an open letter to CEO Steve Huffman making it clear that they oppose racism on the platform and pushing for a series of reforms to address racist behavior. Currently, it’s mostly up to volunteer moderators to set standards for individual subreddits, but the letter asks for sitewide policies against racism, including banning hateful communities and users and hiring more women and minorities.
Pressure mounts: The move follows co-founder and executive chairman Alexis Ohanian resigning Friday so a Black candidate could take his place, and former CEO Ellen Pao criticized the site for hypocrisy.
More of Today’s Top News and Highlights
- D&AD CEO Departs as a Result of Cost-Cutting Measures
- Roku and Kroger Partner on Data Play for CPG Advertisers
- Adweek Together: The Future of Agencies
- Potbelly Sandwich Shop Hires Restructuring Adviser as It Looks to Reorganize
How Cookies Work and Why They’re Going Away
In the latest video in our How S#it Works series, we talk with Erik Requidan, founder and CEO of Media Tradecraft. Requidan explains how the cookie works, how we got here, and what the world will look like as web browsers eliminate them.
What Will Be Different About 2020 Summer Internships?
“This year, our internship isn’t about client work or agency life. It’s about improving your portfolio to help you get a job.”
— Heather Apple, associate creative director at Swift
“We’re being deliberate with the execution of training opportunities, while prioritizing instances where interns can gain exposure to the organic nature of the development process.”
— Ned Show, CEO at Chemistry
“Moving to virtual internships has tasked us with creating more structure.… Each week has a different focus, and the learnings and exercises come from a variety of leaders and challenges, giving us a fresh way to approach learning about strategy.”
— Michelle Miller, director of people and culture at Madwell
More of the Latest:
- Why Dunkin’ Is Making a National Plea for New Workers for the First Time Ever
- Yeah, That’s Probably an Ad: The Creative 100 Class of 2020
- This CBD Brand Is Trying a Novel Marketing Approach: Honesty
- Purple Mattress Quietly Rolls Out New Ad Campaign During Pandemic
- Latino PSA Features Luchadors to Deliver Helpful Covid Info to Spanish Speakers