Not Even a Pandemic Can Curb the Creative Innovation to Be Showcased at SXSW
The ongoing pandemic and evolving tech disruptions have precipitated a step-change in the ways marketers connect with customers and collaborate with partners.
“Don’t I Know You?” Is Not a Solution to the Industry’s Identity Challenges
By focusing on the value exchange, publishers can use the “identity gap” to educate and influence their audience on the value and benefits of user identity.
Upfronts Success Depends on Data and People-Based Identity
People-based identity serves as both the cornerstone and the connective tissue of any data-driven upfronts strategy.
2021 Working Mothers of The Year
We’ve always known that working moms are superheroes, but the past 12 months have proven there really isn’t anything they can’t handle.
Navigating Identity Through the New Era of Privacy
You could call 2021 the year of identity and privacy. But that sells short the challenge, as well as the reality, that marketers are entering new and uncharted territory.
Quiz: Are You an ABM Leader or Learner?
Where do you sit on the ABM continuum? Take our latest quiz to find out if you're ahead of the pack or falling behind your competitors.
The Big Fat Lie at the Center of the Marketing World and What to Do About It
Brands are investing heavily in marketing and advertising technology that promises to get them closer to their customers. But in reality, these stacks are chronically fragmented.
As Connected TV Ad Spend Soars, So Does Ad Fraud
The ongoing rise in CTV traffic and ad spending will, almost certainly, coincide with a rise in incidences of fraud on those platforms.
What Marketers Need to Do to Maximize Streaming ROI
Every year, 2 million to 4 million American adults quit cable. And, by 2022, 10 million more will do so.
TV Has an Identity Problem That Marketers Can No Longer Ignore
As consumers continue to watch TV and video across a growing number of devices and apps, brands know they must understand holistic reach and frequency across channels.