Make the Resolution to Prioritize Customer Retention in 2021
If your New Year’s resolutions include keeping the customers who discovered you thanks to this year’s great digital acceleration, you’ll want to double down on smart retention tactics for your [...]
Why Lexus Turned to Connected TV to Create Mass Awareness
When Covid-19 caused public transit shutdowns across the country, Lexus went on the offense to reach people who were considering buying cars for the first time.
Parenting Is Harder Than Ever and Here’s How Brands Can Help
How can you make your brand continue to matter when depression rates have tripled since the beginning of Covid-19 and anxiety has become a comorbidity for most people, especially parents?
How Publishers Can Turn First-Party Data Into a Strategic Asset
Third-party cookie deprecation, the continued rise of the walled gardens and privacy regulations have pushed media and publishing companies to the brink.
How Can You Make Your Video Ads More Relevant?
Creating a better consumer experience is a top priority for advertisers. But it is also a major challenge, driven by shifting media consumption habits and privacy concerns.
Stop Calling It an Apocalypse—It’s an Identity Revolution
With little to no insight into how their data is being used, consumers are frustrated with the experience of intrusive, irrelevant advertising and are demanding greater transparency from the government [...]
The Value of Reddit’s Community and Its Effect on Purchase Decisions
During the early stages of the pandemic, Reddit observed user behavior shift from fear and information-gathering into “settling in” to a new normal at home.
The Rapid Acceleration of Media Trends Offers Opportunities, Not Threats
From the Covid-19 pandemic to the impending removal of third-party cookies, as well as enhanced data privacy and advertising regulation, 2020 saw an acceleration of media trends that pose long-term [...]
TV’s Strong Halo Effect Will Enhance Digital Campaign Performance
Thanks to data-informed strategies and improved attribution tactics, TV advertising is now accessible to everyone. But as a TV newbie how can you know what strategies will really help your [...]
The Creative Solutions Creatives Have Taken to Get Through 2020
A vast majority (87%) of the creative community believes that the events of 2020 will leave lasting changes to their industry.