As a marketer, it’s never too early to start thinking about your holiday strategy. Getting an early start this year is especially important as much has changed and making sure your strategy is up to speed will be critical.
To help marketers make the 2021 holiday season their best yet, Facebook created its “2021 Holiday Marketing Guide.” With a focus on product discovery, the guide breaks down the four essential elements of driving conversions and beating out competitors during the holiday shopping rush.
The insights include:
- 63% of global shoppers enjoy discovering items they weren’t actively looking for. Help them help you by engaging in proactive product placement.
- Mobile purchasing has grown 1.3x since the 2018 holiday season. Make sure your mobile experience is optimized and can handle a high volume of orders.
- Sales bring people together. Facebook found that 7 in 10 shoppers say that sales events make them feel like part of a community.
Don’t let the holidays sneak up on you, download the guide today.