Business-to-business marketers, like their consumer counterparts, are under greater pressure than ever to justify every cost, demonstrate a return and build programs around well-defined outcomes.
It’s a situation that seems tailor-made for account-based marketing (ABM). After all, recent Salesforce research found that ABM users see at least double the ROI compared to other marketing methods.
But where do you sit on the ABM continuum?
Take the quiz below to find out if you’re ahead of the ABM pack or falling behind your competitors. When you’re done, you’ll be able to register to get your assessment and get access to tools and resources to make your ABM journey easier—whether you’re a novice or an expert.