More than six in 10 American consumers (61%) experience buyer’s remorse within a few hours of making a full-price purchase, according to just-released research from Honey. On the other side of the coin, one-third say a promo code or price reduction was akin to eating comfort food and 67% feel better about purchases that are discounted.
The new Honey report, “SmartFocus on the Shoppers of Today,” details these types of savvy shoppers—the ones who actively search for deals and care a lot about not paying full price. These are the shoppers marketers need to pay attention to, because they are also more likely to make a purchase. The report includes exclusive stats, case studies and other insights you need to convert this important segment.
- Help shoppers find the right deal at the exact right time. 22% said they are likely to make an immediate purchase on an item they weren’t planning on buying if they discover a coupon or discount code.
- 37% of participants spend between one and two hours a week looking for coupons. Help them by making deals easy to find. They will thank you with a purchase down the line.
- Don’t forget about the post-purchase experience. Congratulate them on finding a great deal and invite them to join a loyalty program that will lead to more deals in the future.
The savviest of savvy shoppers are looking for deals as you read this. Download the report now to make sure you get to them before your competitors do.