When the Weather Is Bad, Digital Billboards for the ‘Baywatch’ Movie Will Try to Cheer You Up

Digital

The ad campaign is underway for the Baywatch movie, which opens nationally on May 26.

Why an Out-of-Home Advertising CEO Is Bullish About Digital

Brand Marketing

Specs Current gig CEO, Clear Channel Outdoor Americas Previous gig Operating partner, Bain Capital Age 46 Why join Clear Channel now?

Times Square Plus Facebook and WeChat Equals 54,000 Photo Submissions for HTC

Brand Marketing

Brands don't typically allow campaign metrics to go public unless they've exceeded expectations. With that in mind, HTC today says a just-wrapped 11-week campaign that mixed global social media with [...]

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