These Are the Fast-Food Chains Where Digital Marketers Eat When They Cheat


Affinio is a Nova Scotia, Canada-based data company that extracts social media insights to find out what specific consumers think of different brands. The software-based services provider works with a [...]

Sonic’s Weird Drink Flavors Come to Life as Strangely Riveting Mouth Cartoons


Sonic is pretty serious about playing with its food. A new campaign from Goodby, Silverstein & Partners transforms actors' mouths into zany little characters using face paint, à la makeup [...]

See How the Top Fast-Food Chains Are Performing on Facebook and If Fans Are Liking It


From posting pictures of perfectly styled burgers to responding to consumers' seemingly never-ending complaints, fast-food restaurants' use of social media runs the gamut.

Sonic Tries All-Digital Campaign to Launch One-Day Limited-Time Offer


When it comes to social media marketing, few industries are quite as aggressive as fast food chains in testing new platforms.

Target Gets Twitter Heat From Gun Control Group


Moms Demand Action for Gun Sense in America, a Michael Bloomberg-backed organization in favor of more gun control, is applying notable pressure on Target via Twitter this evening.

Sonic Gives Your Taste Buds a Workout in Faux Fitness Video

Brand Marketing

IDEA: T.J. Jagodowski and Peter Grosz have been comically patronizing the same Sonic Drive-In restaurant in the same minivan for more than a decade as spokesmen for the fast-food chain. [...]