Time Inc. Acquires Ad-Tech Company Adelphic to Beef Up Programmatic Advertising

Digital

As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic.

This Ad-Tech Player Brilliantly Mocks the Douchey ‘Bro-Bot’ Epidemic in the Industry

Digital

The annoying buzz terms, the weird company names, the phony hype—few things in the world of business can be as absurd as the ad-tech industry. So who better to point [...]

How Treating Consumers Like Partners Will Rescue Advertising From Itself

Brand Marketing

Unsubscribe is our favorite toggle in our inbox. Skip, our favorite prompt when viewing online videos. Block, our go-to option for internet browsing. Why? Because advertising's relationship with the consumer [...]

This Digital Shop Uses Tech to Create Marketing Products for Big-Name Brands

Brand Marketing

Specs Who (L. to r.) Partners Ryan Rommelfanger, Russell Rommelfanger and Michael Bennett What Digital shop Where Irvine, Calif.

How Hearst’s New Trend-Predicting Platform Will Benefit Advertisers

Digital

For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from [...]

How Cannes Still Inspires and Surprises, and Why It Still Really Matters

Brand Marketing

When I used to buy agencies, I discovered something that the consultants already knew. All agencies say the same thing.

{"taxonomy":"","sortby":"","label":"","shouldShow":""}