Time Inc. Acquires Ad-Tech Company Adelphic to Beef Up Programmatic Advertising
As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic.
This Ad-Tech Player Brilliantly Mocks the Douchey ‘Bro-Bot’ Epidemic in the Industry
The annoying buzz terms, the weird company names, the phony hype—few things in the world of business can be as absurd as the ad-tech industry. So who better to point [...]
How Treating Consumers Like Partners Will Rescue Advertising From Itself
Unsubscribe is our favorite toggle in our inbox. Skip, our favorite prompt when viewing online videos. Block, our go-to option for internet browsing. Why? Because advertising's relationship with the consumer [...]
This Digital Shop Uses Tech to Create Marketing Products for Big-Name Brands
Specs Who (L. to r.) Partners Ryan Rommelfanger, Russell Rommelfanger and Michael Bennett What Digital shop Where Irvine, Calif.
How Hearst’s New Trend-Predicting Platform Will Benefit Advertisers
For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from [...]
How Cannes Still Inspires and Surprises, and Why It Still Really Matters
When I used to buy agencies, I discovered something that the consultants already knew. All agencies say the same thing.