Burger King Pulled Pricey Twitter Ad When Robin Williams News Broke

Digital

When Robin Williams' sudden passing began circulating in social media early Monday evening, Burger King marketers quickly placed a call to Twitter headquarters to pull a 

Twitter Promoted Trends Typically Cost Less in Latin America

Digital

Global brand marketers that want to zero in on what they can get out of Promoted Trends—which cost around $200,000 a day in the United States—might want to run a [...]

Twitter’s Datalogix Deal Mirrors Facebook’s Bid for More CPG Dollars

Digital

Even though Twitter reps claim that consumer-packaged goods firms like Kraft and Unilever are already plenty active on their ads platform, a new agreement with Datalogix holds the promise that [...]

How AT&T Is Owning March Madness on Twitter

Digital

Many brands—Capital One, Dove Men's Care, Nike and Buick, to name a few—were at the ready last weekend for March Madness, purchasing Promoted

Super Bowl Wednesday? 5 Brands Still Buying Twitter Ads

Digital

Super Bowl XLVII might be 60-some hours into the books, but brands are still pushing their big-game-based initiatives via Twitter ads today.

Associated Pushback on Twitter

Digital

The Associated Press this week is causing a stir by running ads for Samsung

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