Quiz: Which Podcast Host Is Your Soul Mate?
Favorite authors? Favorite musicians? No, if you truly want to know how your tastes align with someone else's, compare your favorite podcasters. Podcast loyalty is a powerful thing. Over time, [...]
Why These New Podcast Measurement Tools Are Music to Advertisers’ Ears
It's not just the TV industry that's having fits trying to find the best way to measure its disparate audience. With the resurgence of podcasts, audio content creators are turning [...]
Crime Documentaries Like ‘Making a Murderer’ Are Picking Up Where Newspapers Left Off
Netflix CEO Reed Hastings recently bragged in a letter to shareholders about two things: his booming business, which hit 75 million subscribers in 2015, and his very hot content.
From Reducing Ad Time to Battling Netflix, Here’s How the TV Industry Is Gearing Up for 2016
TV / Video
The broadcast and cable networks, along with streaming services like Netflix, Hulu and Amazon, have spent the past two weeks at the Television Critics Association's winter press tour, sharing their [...]
How MailChimp Is Benefiting From the Return of Serial
Ever since Serial burst onto the scene last year, becoming the first true podcast hit, more advertisers have been paying attention to a medium that is, in fact, 10 years old.
Heading Into Season 2, Has Serial Sold Advertisers on Podcasting?
Serial, a spinoff of the popular This American Life podcast, debuted in October 2014 to little fanfare but would go on to become the digital medium's first monster hit. Listeners [...]