After Last Year’s Snowed-Out Upfront, Hallmark Returns With ‘Celebration,’ Not Presentation

Network execs spotlight brand’s stability and safety for marketers

Holiday movies like A Shoe Addict's Christmas made Hallmark Channel the No. 1 cable network among women in the fourth quarter. Crown Media Family Networks

Hallmark Channel prides itself on consistency. Viewers and advertisers always “know what to expect” from the brand, said Ed Georger, evp of ad sales and digital media, Crown Media Family Networks.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.