After Last Year’s Snowed-Out Upfront, Hallmark Returns With ‘Celebration,’ Not Presentation
Network execs spotlight brand’s stability and safety for marketers
Holiday movies like A Shoe Addict's Christmas made Hallmark Channel the No. 1 cable network among women in the fourth quarter.
Crown Media Family Networks
Hallmark Channel prides itself on consistency. Viewers and advertisers always “know what to expect” from the brand, said Ed Georger, evp of ad sales and digital media, Crown Media Family Networks.
