Condé Nast is expanding its OTT offerings with channels for Wired, Bon Appétit and GQ, company executives announced today at its NewFront presentation.
Wired is expected to launch later this year, with the channels for Bon Appétit and GQ expected to launch next year on AppleTV, Roku and Amazon Fire.
“While consumers have more screens and more content to choose from than ever before, advertisers face the challenge of less buyable options,” said Pamela Drucker Mann, chief revenue and marketing officer of Condé Nast.
Condé Nast boasted 12 billion digital video views last year. The company announced 35 returning series and 60 new pilots under development for this year.
“We’re reinventing formats for a new generation,” said Dawn Ostroff, president of Condé Nast Entertainment.
Among the new pilots planned are “Money Tours,” where Glamour talks with women living under a range of budgets; “Don’t be That Guy,” in which famous women give men life advice; and “Moral Code,” which will examine the moral questions surrounding new technologies.
A panel discussion during the presentation featured Lenny co-founder Lena Dunham, writer producer and comedian Travon Free, Condé Nast Entertainment’s vp creative development of digital channels Joe Sabia and Teen Vogue chief content officer Phillip Picardi. Glamour editor-in-chief Samantha Barry hosted the conversation, in which the panelists discussed, among various topics, how to reach a younger audience. (For starters, “change what your board rooms look like,” Picardi said.)
The company also announced the second-season renewal of Snapchat show “True Crime/Uncovered,” an expanded partnership with Google’s VR platform Daydream and two new ad products. The ad products are intended to integrate series across Condé Nast’s YouTube channels and connect advertising partners with Condé Nast’s communities on social media platforms.
Condé Nast secured a penthouse for the event at 100 Barclay (previously featured in Architectural Digest), but the elevators took so long to lift the horde of people who came to attend the presentation that it delayed the start time. About 10 minutes after the expected start of the presentation, a line of people was still queued outside the building waiting to get in.
“The biggest living room in the city has the slowest elevators,” Drucker Mann quipped at the beginning of her presentation.
For those interested, the penthouse is available—as long as you have $60 million.