Meredith Unveils Video Sales Guarantee After Time Inc. Acquisition

New programming focuses on local communities

This will be the first time the new Meredith gives a NewFront presentation after its acquisition of Time, Inc. Getty Images, Meredith

In its first presentation since the $2.8 billion acquisition of Time, Inc., the new Meredith Corporation announced a line of programming and a video sales guarantee at the 2018 Digital Content NewFronts.

“We’re looking forward to showcasing the new Meredith to the marketplace,” Meredith National Media Group president Jon Werther told Adweek.

The company includes brands such as Allrecipes, Better Homes and Gardens, Time, People, Martha Stewart Living and Shape.

“We have a longstanding heritage of complex storytelling that now extends to a wider range of categories with programming that’s tailored to all formats and platforms,” Werther said.

Company executives announced a slate of new series that will be offered on Meredith’s networks and social media.

Among those programs is a show about change-makers in the food industry that will transform “the way we look at food one neighborhood at a time,” said Werther. Another show called Beyond the Storm will spotlight communities affected by natural disasters and how they come together to rebuild. Meredith will raise money in the coming year to benefit areas that sustained storm-related damage.

Some new programming has already been released, including PeopleTV’s new live show on Twitter, Chatter, which premiered late last month. The show breaks down the latest in celebrity and entertainment news.

“When you think about our business, we’re unlike any other media corporation out there, and certainly we think we’re very different when it comes to video,” Werther said.

Meredith has offered a sales guarantee for years, but announced today that it would expand to include a Video Sales Guarantee with Nielsen providing third-party measurement. The company also announced a new video ad product, Meredith Stories, which will allow advertisers to “seamlessly” integrate into or align with premium editorial content, Werther said.

“We stand behind our media, behind our content and behind our results,” he said.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
Publish date: May 3, 2018 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT