To better highlight its most-popular programming for its subscribers, Netflix is rolling out a Top 10 list featuring its most-watched shows and movies that will appear as its own row when users browse the service.
The new feature, which Netflix said will debut today, will highlight the most popular shows and films on Netflix in the country where users are browsing. Where the row of top 10 titles appears on the homepage will depend on how relevant the shows and movies are to individual users’ tastes‚ as determined by Netflix’s recommendation algorithm, but the list will be the same for all users in a given country. The list will be updated daily.
The feature is a departure from Netflix’s long-standing approach of surfacing programming that Netflix’s algorithm determined was most relevant for individual users, and it is intended to make it easier for Netflix users to quickly find and begin watching shows and movies that other people are watching.
“When you watch a great movie or TV show, you share it with family and friends, or talk about it at work, so other people can enjoy it too,” Netflix director of product innovation Cameron Johnson said in a company blog post about the new feature. “We hope these top 10 lists will help create more of these shared moments, while also helping all of us find something to watch more quickly and easily.”
The feature will also offer a peek into which shows are finding a wide audience on Netflix. The company is otherwise notoriously secretive about its viewership figures, and only selectively releases statistics about its best-performing shows.
The 10 most-popular series and 10 most-popular films will also appear for users who click through other parts of Netflix, including on the “TV Shows” and “Movies” sections of the service. When the most popular titles of the day appear in other lists, Netflix will highlight their popularity by placing a red top 10 badge in the right-hand corner of those programs’ title cards.
With 61 million users in the U.S., Netflix’s product updates often receive lots of feedback. The service most recently introduced the ability for users to turn off autoplay trailers while browsing titles; several months back, the company considered and then backtracked on a feature that would have allowed users to watch shows and titles at varied playback speeds.
As of press time, the feature was not available on several Adweek staffers’ Netflix accounts. Top 10 lists should appear on the service by the end of the day, a Netflix spokesperson said.