With Just 48 Hours to Go, NBC Sports Says Its Super Bowl Advertising Is Finally Sold Out

The company will rake in a record-breaking $500 million in ad revenue on Sunday

NBC Sports averaged more than $5 million for each 30-second Super Bowl ad. NBC
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It took longer than NBC Sports had hoped, but its ad sales team sold all its ad inventory for Sunday’s Big Game with just 48 hours to go.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.