How to Livestream the World Cup, and Why Most Viewers Will

In the U.S., Fox Sports and Telemundo will stream all 64 matches

The IAB released a comprehensive study about video viewing habits ahead of the World Cup. - Credit by Getty Images
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Good news for those broadcasting and streaming the 2018 FIFA World Cup, which kicks off tomorrow in Russia.

Of the 67 percent of consumers surveyed by the Interactive Advertising Bureau who said they have livestreamed video, 65 percent said they will stream matches on their smartphone.  71 percent said they plan to watch live matches on linear TV.

In the U.S., all 64 matches will stream live on the Fox Sports app in English. All matches will stream on the apps of Telemundo Deportes En Vivo and NBC Sports in Spanish.

“With more and more content available streamed and live, from news to sports, to major tune in events like the World Cup, like the Olympics, there’s an expectation for great content anywhere you are,” said Eric John, deputy director, IAB Digital Video Center of Excellence. “It’s basically television, on any screen.”

The IAB surveyed 200 adults from 21 countries, including Australia, China, Germany, South Africa and the United States.

More than 50 percent of respondents who say they livestream video prefer free, ad-supported streaming over subscription and a la carte services.

The survey also found that 64 percent of those who livestreamed video interacted with an ad, including pre-roll or sponsored ads, while they watch.

You can read IAB’s full report here.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
Publish date: June 13, 2018 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT