DirecTV Expands Carriage Deal With NBA TV

DirecTV has expanded its carriage deal with NBA TV, inking a multi-year pact that will help increase the network’s overall distribution to some 30 million households.
Effective this fall, NBA TV will assume a more desirable spot on the DirecTV menu, moving to channel 216 on the Choice Xtra tier from channel 601 on the satellite provider’s more expensive sports tier.
The realignment comes as NBA TV closes in on a deal to move off Comcast’s digital sports tier and onto a digital basic channel. That agreement is expected to be finalized before summer, in time for the start of the 2009-10 season.
Terms were not disclosed. According to SNL Kagan data, operators pay a monthly subscriber fee of 38 cents a head for NBA TV, although that price is likely to decrease as the network continues to secure more favorable distribution.
“This new agreement will allow millions of additional fans to experience NBA TV,” said NBA deputy commissioner and COO Adam Silver, by way of announcing the DirecTV pact. “We appreciate our longtime partner DirecTV for its commitment to bringing our fans wall-to-wall NBA coverage.”
DirecTV subs will continue to be offered the out-of-market package NBA League Pass, which offers 40 additional games each week.