DOA Initial Results for The Osbournes: Reloaded and Cupid

Wednesday, April 1, 2009
Prime-Time Metered Market Tuesday Ratings:

Minimal Tune-In for The Osbournes: Reloaded and Cupid

National Ratings in Prime-Time:

Week of March 23, 2009

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:

A Daytime Birthday


Minimal Tune-In for The Osbournes: Reloaded and Cupid

Tuesday 3/31/09


Fox 11.1/17
CBS   9.8/15
NBC 5.7/ 9
ABC 5.4/ 9

CW   1.5/ 2


-Percent Change From the Year-Ago Evening (Tuesday, April 1, 2008):

ABC: +33, CW: +15, NBC: +14, ABC: -25, Fox: – 1


Note: The fast affiliate results for Tuesday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Tuesday, March 31, 2009.   


-Yesterday’s Winners:

American Idol (Fox), NCIS (CBS), The Mentalist (CBS), Dancing With the Stars (ABC)

-Worthy of Another Season:
Without a Trace (CBS)

-Keep an Eye on the Adult 18-49 Performance:

The Biggest Loser (NBC), Law & Order: SVU (NBC)


-Yesterday’s Losers (Excluding Repeats):

Reaper (CW), The Osbournes: Reloaded (Fox), 90210 (CW), Cupid (ABC)

-Ratings Breakdown:

Led by American Idol, Fox remains the network to beat on Tuesday, with a 1.3 metered market rating point advantage over the No. 2 network last night, CBS. But all was not well on Fox care of inane variety series The Osbournes: Reloaded, which kicked-off with a fourth-place 5.0 rating/8 share in the overnights at 9:30 p.m. Retention out of the 9:00 p.m. portion of lead-in American Idol (13.6/21) was only 37 percent. Keep in mind that at least 16 Fox affiliated stations refused to air the Osbourne special, and an additional 10 moved it out of prime-time and into the early hours of the morning. So, these initial results are approximate. And Fox’s decision to a) not schedule the remaining five episodes of the six-episode series yet, and b) trim last night’s debut from one-hour to barely 30 minutes means there is a possibility the remaining telecasts will never see the light of day. 


All in all, I personally think The Osbournes: Reloaded is now the worst variety series in the history of television. Move over The Brady Bunch Hour, The Chuck Barris Rah Rah Show, Turn-On and Pink Lady!


As for American Idol, the 90-minute telecast averaged a 13.0/20 in the overnights, with the half-hour breakdown as follows:


American Idol (Fox)

8:00 p.m.: 11.8/19 (#1)

8:30 p.m.: 13.7/21 (#1)

9:00 p.m.: 13.6/21 (#1)


My picks for the bottom three tonight: Megan Joy, who is no “joy” to the ears; sore-loser Anoop Desai; and junior bag lady Allison Iraheta. Most likely to bid adieu: Megan Joy. 


CBS had a typically potent Tuesday with its combination of NCIS (#2: 10.3/17), The Mentalist (#2: 10.5/16) and Without a Trace (#1: 8.6/14), which could end up on the chopping room floor because it supposedly costs too much to produce. The real reason, of course, is that Without a Trace skews too old. That’s just plain dumb, isn’t it?


In series-premiere news, ABC romantic dramedy Cupid was left at the starting gate with a last place 5.0/ 8 in the 10 p.m. hour. Comparably, retention out of the 9:30 p.m. portion of lead-in Dancing With the Stars (10.3/16) was just 49 percent. And the 10:30 p.m. portion of the show dipped by a significant 25 percent (5.7/ 9 to 4.3/ 7). Why ABC bothered to remake this already failed series (remember the 1998-99 version with Jeremy Piven pre-Entourage?) is beyond me.


Overall, the live Dancing With the Stars Results Show averaged a third-place 8.8/14 in the overnights from 9-10 p.m. So long, Holly Madison and Steve Wozniak. And earlier in the evening on ABC were two repeat episodes of the first two installments of sitcom Better Off Ted at a mere (and fourth-place) 2.4/ 4 from 8-9 p.m. Did we really need another workplace comedy?


Third overall in the overnights was NBC as a result of another two-hour installment of The Biggest Loser (5.2/ 8 from 8-10 p.m.), which built in every half hour and never disappoints among adults 18-49, and tired Law & Order: SVU at 10 p.m. (6.7/11), which will win the time period among adults 18-49. Take a look at the half-hour breakdown for The Biggest Loser:


The Biggest Loser (NBC)

8:00 p.m.: 4.7/ 8 (#3)

8:30 p.m.: 4.9/ 8 (#3)

9:00 p.m.: 5.2/ 8 (#3)

9:30 p.m.: 6.0/ 9 (#3)


The CW capped off this final Tuesday in March with its losing combination of Reaper (#5: 1.6/ 3) and 90210 (#5: 1.4/ 2), which has not benefited by moving back one hour. Tori Spelling alert: she is back as Donna Martin on the April 21 telecast. 

Source: Nielsen Media Research data

National Ratings in Prime-Time:

Week of March 23, 2009


Populated by another three nights of the ongoing NCAA Basketball Tournament, CBS finished the week of March 23 first in households and total viewers for the fourth consecutive week. Fox was No. 1 in the three key demos — adults 18-49, adults 25-54 and adults 18-34. And both networks (excluding a minor dip among adults 18-34 for CBS) posted growth over the comparable year-ago week. Consider these winning rankings the pattern for the remainder of the season.


ABC, which ranked second in households and third elsewhere, was also on the year-to-year plus side, with growth of as much as 15 percent among adults 18-34. But the fifth and sixth-place networks, NBC and the CW, continue to lose steam, while last-place MyNetworkTV is still benefiting by the arrival of Friday Night Smackdown! from last fall. MyNetworkTV has now posted 27 consecutive weeks of growth. 


In series-premiere news, ABC sitcom In the Motherhood got off to a modest start, with 6.70 million viewers and a 2.2 rating/6 share among adults 18-49 in the Thursday 8 p.m. half hour.   After this one low-rated telecast, the network trimmed the episode order from 13 to 6. Lead-out Samantha Who?, meanwhile, returned to the airwaves with an almost identical 6.57 million viewers and a 2.2/ 6 in the demo at 8:30 p.m. And the aforementioned basketball tournament on CBS performed by night as follows:

NCAA Basketball Tournament (CBS)

Thursday – Viewers: 10.26 million; A18-49: 3.6/10 (from 8-11 p.m.)

Friday – Viewers: 10.45 million; A18-49: 3.6/12 (from 8-11 p.m.)

Saturday – Viewers: 10.61 million; A18-49: 3.6/13 (from 8-9:30 p.m.)


Here are the final national ratings for the week of March 23, 2009 (with percent change versus the comparable year-ago week in parentheses), followed by the new midseason series report card and the top 30 rated programs of the week.   Keep in mind that the Tuesday 8 p.m. hour was not rated this week because of President Obama’s latest address to the country, pushing American Idol back one day. And Survivor: Tocantins, a clips edition, aired in the Wednesday 8 p.m. hour (instead of its traditional Thursday anchor spot, which was populated with basketball). 


CBS: 7.1 rating/12 share (+16), ABC: 6.1/10 (+ 7), Fox: 6.0/10 (+ 2), NBC: 4.1/ 7 (-20), CW: 1.3/ 2 (-13), MNTV: 1.0/ 2 (+25)

-Total Viewers:

CBS: 11.39 million (+20), Fox: 10.24 (+ 3), ABC: 9.41 (+ 7), NBC: 6.37 (-17), CW: 1.98 (-14), MNTV: 1.62 (+31)

-Adults 18-49:

Fox: 3.8 rating/10 share (+ 3), CBS: 3.3/ 9 (+ 3), ABC: 2.8/ 8 (+ 8), NBC: 2.2/ 6 (- 4), CW: 0.8/ 2 (-11), MNTV: 0.5/ 2 (+25)

-Adults 25-54:

Fox: 4.4/11 (+ 5), CBS: 4.1/10 (+11), ABC: 3.4/ 8 (+ 6), NBC: 2.6/ 6 (-10), CW: 0.8/ 2 (-11), MNTV: 0.6/ 1 (+20)

-Adults 18-34:

Fox: 3.3/10 (+ 3), CBS: 2.4/ 8 (- 8), ABC: 2.3/ 7 (+15), NBC: 1.7/ 5 (+13), CW: 0.9/ 3 (no change), MNTV: 0.5/ 2 (+25)


New Midseason Series Scorecard (excluding repeats)

Pre-empted this week: Lie to Me (Fox)


Castle (ABC) – Monday 10 p.m.  

Viewers: 9.14 million (#26), A18-49: 2.5/ 7 (#38)


In the Motherhood (ABC) – Thursday 8 p.m. (premiere)

Viewers: 6.70 million (#41), A18-49: 2.2/ 6 (#42t)


Better Off Ted (ABC) – Wednesday 8:30 p.m.

Viewers: 4.60 million (#62), A18-49: 1.8/ 5 (#57t)


Kings (NBC) – Sunday 8 p.m.  

Viewers: 4.51 million (#63), A18-49: 1.3/ 3 (#68t)


Dollhouse (Fox) – Friday 9 p.m. 

Viewers: 3.86 million (#69), A18-49: 1.4/ 4 (#64t)


The Chopping Block (NBC) – Wednesday 8 p.m.  

Viewers: 2.58 million (#79), A18-49: 0.9/ 2 (#80t)

Top 30 Rankings
-Total Viewers:

American Idol – Wednesday (Fox): 26.03 million, American Idol – Thursday (Fox): 23.10, Dancing With the Stars – Monday (ABC): 20.34, NCIS (CBS): 17.83, The Mentalist (CBS): 17.62, Dancing With the Stars – Tuesday (ABC): 16.12, Grey’s Anatomy (ABC): 16.10, 60 Minutes (CBS): 14.44, Criminal Minds (CBS): 14.36, CSI: Miami (CBS): 13.67, CSI: NY (CBS): 12.64, The Amazing Race (CBS): 11.99, Cold Case (CBS): 11.86, Two and a Half Men R (CBS): 11.15, NCAA Basketball – Friday (CBS): 11.00, Extreme Makeover: Home Edition (ABC): 10.84, NCAA Basketball – Thursday (CBS): 10.38, 24 (Fox): 10.37, ER (NBC): 10.35, Hell’s Kitchen (Fox): 10.13, Private Practice (ABC): 10.12, The Biggest Loser (NBC): 9.83, NCAA Basketball – Saturday Post Game (CBS) and The Unit (CBS): 9.46 each, Rules of Engagement (CBS): 9.37, Castle (ABC): 9.14, Lost (ABC): 9.04, Celebrity Apprentice (NBC): 8.66, The Office (NBC): 8.65, America’s Funniest Home Videos (ABC): 8.32

-Adults 18-49:

American Idol – Wednesday (Fox): 9.3 rating/24 share, American Idol – Thursday (Fox): 7.7/21, Grey’s Anatomy (ABC): 5.6/13, Dancing With the Stars – Monday (ABC): 5.0/13, The Office (NBC) and Hell’s Kitchen (Fox): 4.5/11 each, Family Guy (Fox): 4.2/10, NCAA Basketball – Friday (CBS): 4.1/13, The Biggest Loser (NBC): 4.1/11, Lost (ABC): 4.1/10, CSI: Miami (CBS): 4.0/11, NCIS (CBS): 4.0/10, Dancing With the Stars – Tuesday (ABC) and The Mentalist (CBS): 3.9/10 each, NCAA Basketball – Friday (CBS): 3.8/11, The Amazing Race (CBS): 3.7/ 9, Private Practice (ABC): 3.6/10, Two and a Half Men R (CBS) and Extreme Makeover: Home Edition (ABC): 3.6/ 9 each, ER (NBC): 3.5/ 9, 60 Minutes (CBS): 3.4/10, Rules of Engagement (CBS), 24 (Fox), Criminal Minds (CBS) and 30 Rock (NBC): 3.4/ 8 each, Celebrity Apprentice (NBC): 3.3/ 8, NCAA Basketball – Saturday (CBS): 3.2/10, The Simpsons R (Fox, Sun. 8:30 p.m.): 3.2/ 8, The Simpsons (Fox, Sun. 8 p.m.): 3.1/ 8, CSI: NY (CBS): 3.0/ 8, American Dad (Fox): 3.0/ 7


Source: Nielsen Media Research data (R = repeat)


Ratings Box:

What’s Hot/What’s Not
-National Ratings in Syndication – Week of March 16

What follows are the top 10 rated series in syndication (first-run and off-network) based on households for the week of March 16, followed by any highlights of note. Note: Some shows cleared on the CBS affiliates were pre-empted in numerous markets by the NCAA Basketball Tournament on Thursday and Friday of this week. 


Wheel of Fortune (CBS Television Distribution): 7.2 rating, Jeopardy (CBS): 5.5 Oprah (CBS): 4.9, Two and a Half Men (Warner Bros.): 4.8, Entertainment Tonight (CBS): 4.4, Judge Judy (CBS): 4.1, Family Guy (Twentieth Television): 3.8, Seinfeld (Sony Pictures Television) and CSI: NY (CBS): 3.4 each, Everybody Loves Raymond (CBS) and Dr. Phil (CBS): 3.1 each

-Updated Household Winning Streaks:
Oprah: #1 in talk for 516 straight weeks.
Judge Judy: #1 in court – 654 weeks.
Entertainment Tonight: #1 in magazine – 663 straight.
Two and a Half Men: #1 in off-net sitcoms – 74 weeks

-TMZ from Warner Bros. finished first among all magazines in adults 18-34 (1.3) for the 49th straight week.

-NBC Universal’s Access Hollywood built from one week earlier by five percent in households (2.1 to 2.2) and as much as 17 percent among women 18-49 (1.2 to 1.4).

-The Steve Wilkos Show, also from NBCU, scored the largest year-to-year gains of all talkers, with growth of 22 percent in households (0.9 to 1.1) and as high as 33 percent in both women 18-34 and women 25-54 (0.6 to 0.8 each). 

-Top Rated Basic Cable Networks – 3Q 2009:

What follows are the top rated basic cable networks in total viewers, adults 18-49, adults 25-54 and adults 18-34 for the three month period of Dec. 29, 2008 through March 29, 2009:

Total Viewers:

USA: 3.26 million, Fox News: 2.26, TNT: 2.15, TBS: 1.86, Nick at Nite: 1.70, ESPN: 1.56, A&E: 1.54, Cartoon Network: 1.47, ABC Family: 1.41, FX: 1.35

Adults 18-49:

USA: 1.46 million, TBS: 1.11 million, TNT: 1.01 million, FX: 769,000, A&E: 744,000, ESPN: 729,000, ABC Family: 657,000, Discovery: 653,000, Comedy Central: 625,000, Spike TV: 612.000

Adults 25-54:

USA: 1.53 million, TNT: 1.08 million, TBS: 961,000, A&E: 775,000, ESPN: 726,000, FX: 710,000, History Channel: 661,000, Sci Fi: 658,000, Discovery: 633,000, Spike TV: 607,000

Adults 18-34:

USA: 665,000, TBS: 635,000, TNT: 455,000, MTV: 431,000, FX: 395,000, Comedy Central: 393,000, VH1: 371,000, ABC Family: 369,000, ESPN: 362,000, A&E: 329,000


Source: Nielsen Media Research data


On the Air Tonight:
Prime-Time Programming Options

Wednesday 4/01/09
 8:00 p.m. Scrubs
 8:30 p.m. Better Off Ted
 9:00 p.m. Lost

10:00 p.m. Life on Mars


 8:00 p.m. I Get That a Lot

 9:00 p.m. Criminal Minds
10:00 p.m. CSI: NY
 8:00 p.m. The Chopping Block
 9:00 p.m. Life

10:00 p.m. Law & Order (R)

 8:00 p.m. Lie to Me

 9:00 p.m. American Idol


 8:00 p.m. America’s Next Top Model

 9:00 p.m. 90210 (R)

 8:00 p.m. World’s Funniest Moments

 9:00 p.m. Shaken Not Stirred: Bobby Brown


TV Tidbits:

Notes of Interest


-Wanda Sykes in Late Night:

Current The New Adventures of Old Christine co-star Wanda Sykes may have a new gig: late night talk show host. Fox has expressed interest in a new one-hour Saturday late night weekly for next season hosted by the comedian and sitcom star. In 2003, Sykes headlined short-lived Fox comedy Wanda at Large.


-The Simpsons Postage Stamps:

Veteran animated Fox sitcom The Simpsons, which is now the longest regularly scheduled prime-time series in the history of television, will be the subject of a series of stamps issued by the U.S. Postal Service later this year. The 44-cent stamps will feature Homer, Marge, Bart, Lisa and Maggie Simpson.


TV Trivia Time:


Which veteran daytime soap is celebrating 46 years on the air today?

All My Children
Days of Our Lives
General Hospital 
One Life to Live
Young and the Restless

The answer to yesterday’s question…


What was the name of the town where Florence Jean Castleberry from Alice and spin-off Flo was from?

Is: a) Cowtown. Sassy Flo was born and raised in Cowtown, Texas. All together now…

Rowdy redhead headin for the big time
Lookin’ like a Texas sequined star.
Makin’ eyes at every tight-jeaned cowboy
Sassin’ good ole boys around the bar.


Flo’s Yellow Rose
Flashin’ neon every trucker knows.
The door is always open and the beer is always cold, at Flo’s Yellow Rose
Flo’s Yellow Rose.


-Current kudos goes to:
Barbara Berman, Gerry Bixenspan, Jim Colucci, Reid Davis, Arleen Fong, Gerry Gibbons, Maureen Goldman, Michelle Harrington, Bob Ingersoll, Tom Kilgallon, Synda Kollman, Tony Naldrett, Alan Perris, Gordon Purcell, Colleen Roth, Joe Rubi, Ron Salmon, Kim Smith, Michelle Stanton, Mickie Steinmann, Joe Swaney