E! News Is Taking Its Snapchat Show Back to Cannes

Special episodes of The Rundown will premiere June 18

E! News will bring back its Cannes-themed rundown show. - Credit by Getty Images, E! News
Headshot of Sara Jerde

E! News is bringing back The Rundown: Cannes Edition on Snapchat for Cannes Lions attendees next week.

The show premieres June 18 and will offer daily episodes geofenced to the festival.

“We want to provide an exclusive experience for Cannes Lions attendees,” said John Najarian, executive vice president and general manager, news and digital, E!, in an email. “The five special episodes will offer fresh, comedic, fast-paced updates on all the happenings going on at the festival curated specifically for attendees.”

After launching the show on Snapchat in 2016, the program went to Cannes for the first time last year. In it, E! News interviewed media leaders, including WWE chief brand officer Stephanie McMahon and iHeartMedia CEO Bob Pittman.

Nearly 20 percent of Cannes Lions attendees last year watched the episodes, Najarian said.

“The Cannes Lions festival is all about celebrating innovation, and that’s at the heart of The Rundown,” Najarian said.

This year, attendees can expect to see Rundown host Erin Lim go behind the scenes at the festival and interviews with designer Rebecca Minkoff and Olympic figure skater Adam Rippon, among others.

The Rundown usually posts three episodes per week, recapping celebrity and entertainment news. Globally year-to-date, the show averages 19 million unique viewers per month, according to Snapchat.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
Publish date: June 13, 2018 https://stage.adweek.com/tv-video/e-news-is-taking-its-snapchat-show-back-to-cannes/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT