Former Discovery Ad Sales Chief Ben Price Moves to NBCUniversal

He’ll oversee agency and client relationships in all national offices

Last year, Price said he was 'super excited' to pursue opportunities outside of Discovery Inc. Chris Loupos
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Ben Price, the former Discovery Communications ad sales chief who left the company following last year’s merger with Scripps, has landed a new gig at NBCUniversal.

He will serve as evp, sales and client partnerships, national offices, the company said today.

In the newly created role, Price will oversee agency and client relationships in all national offices—including L.A., San Francisco, Chicago, Detroit and Atlanta—and all national leaders will report into him. He will also work with Karen Kovacs, evp of client partnerships, and her team.

“As NBCUniversal continues to expand both nationally and globally, our scale demands this new role to coordinate client service across our national offices,” said Mark Marshall, president of ad sales and partnerships, to whom Price will report. “With decades of experience helping brands leverage premium environments to grow, Ben is the perfect person to lead this effort, and connect our clients to the best resources and custom solutions NBCUniversal has to offer.”

Price, who was passed over for the top job following Discovery’s merger with Scripps a year ago—Discovery CEO David Zaslav tapped Scripps ad sales chief Jon Steinlauf, and not Price, to oversee ad sales for the combined company— left Discovery Inc. after last year’s upfront.

“Our business has changed a lot in the nearly 30 years that I’ve been a part of it, and there are many new and intriguing opportunities out there,” Price said last year after announcing his exit. “I’m super excited about it.”

Price, who had joined Discovery Communications in 1989, took over as president of national ad sales for the company in 2016 after the retirement of legendary longtime chief Joe Abruzzese, who spent 46 years in the business.

“The No. 1 thing I took away from Joe was how positive and healthy relationships—whether it’s a business or personal relationship—are built on trust and respect,” Price told Adweek in 2017.

Price started his career at Turner Broadcast in 1986.


@jasonlynch jason.lynch@adweek.com Jason Lynch is TV/Media Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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